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The Art of Asking...

and why crowdfunding is about more than cash.

Making your project grow

So you have an idea … this is where it starts to become reality.

You need to turn your idea into an exciting and easily understandable online pitch, something that’s memorable, grabs attention, encourages people to support your project and be an active part of your online community.

You want people to make a promise of money, and to be so excited by the rewards you offer that they will spread the word to others and share your project with their friends and family.

Firstly, you need to decide how much money you need, and set a deadline of 30, 45 or 60 days in which to reach your target.

You need to tell the story of your idea, what it is and why it’s so important; text and images are essential, but a fabulous short video works incredibly well.

You need to create a series of must-have rewards in return for money promised by your supporters.

And you absolutely must reach out and engage with your networks both online and offline; make sure you have a Twitter account, a Facebook page, great connections on LinkedIn - social networking is what makes crowdfunding so successful – develop an email campaign, but don’t forget your friends, family and others who might not use social networks.

Get out from behind your computer to meet people face to face, share your passion and enthusiasm for your idea with them and ask for their support.

When you’re happy with what you’ve created, submit your project to us for screening and we’ll come back to you in less than 48 hours. This isn’t about judging you or your idea, we’ll leave that to the crowd, we’re just making sure all your links work, the video plays, and your project doesn’t breach our taste and decency guidelines

You can be confident we’ll help you every step of the way – let’s get started