Motivate Backers for Success
Rewards crowdfunding is a simple process that requires commitment and persistence, so it can be frustrating when you don''t see immediate results. There are lots of reasons why campaigns don''t get support, but the single biggest factor is simply that the message is just not hitting home with potential backers.
It''s easy to say that crowdfunding allows you (potentially) to reach people all over the world, but research has shown that backers respond to projects which are either emotionally or geographically close to them so here are a few pointers to help you connect with your community of potential backers:
1. Prepare your project – think about both groups when you’re creating your campaign. Don’t offer too many rewards that are limited to geographic backers, make sure your local area is emphasised but also clearly demonstrate the project impact - who will your project affect and why? Also remember to keep the tone light and friendly, and include some personal background to add that special touch to your project.
2. Get close to backers – starting with friends, family and your local community is obvious and often overlooked! All the people that know you well enough to support you, or those that will be proud to say someone from their hometown, school, community is doing something amazing. Tap into this pool by speaking to your close contacts, attending local events, putting up posters and handing out flyers, and contacting your local media channels.
3. Emotionally engage – find the people who believe in what you are trying to do, and want to be a part of making it happen. Reach this crowd by planning regular promotion, targeting specific interest groups, asking to be included in relevant newsletters, blogs and videos, and participating in chats, webinars or events. This group is harder to reach because these people may be spread all over the globe, so you need to have a consistent message, regularly communicated and using as many channels as possible to spread the word about your project.
Of course, there is much more to crowdfunding and if you’re thinking about a project, do some research and read everything you can about crowdfunding to get some useful tips. Our blog and e-book are great places to start, just ask!
(Image courtesy of www.nadinemuller.org.uk)