How much time should I spend on my project?
How long is a piece of string?
It's difficult to give specific time guidelines, but we'd say as much as you possibly can; we recommend at least an hour a day before, during and after you launch your project.
Before you make your project live it is important to spend time creating the very best pitch you can; create a video people will want to watch and share (it doesn't have to be professional, just engaging) and craft your story so people reading will not only understand what this is and why it is so important to you, but how they can support you on your journey and share your success. You also need to be building up your networks, both online and offline, reaching out to people on Twitter and Facebook, working your LinkedIn connections, and raising awareness about what's "coming soon".
Once your project is live, you need to be working on your project every day, thanking your backers, reaching out to others, updating your project regularly, emailing your database, posting on your project wall, tweeting links to your project, sending out press releases and offering to write guest blogs on relevant sites. It's also important not to forget there are other people crowdfunding on Bloom too, so it's great to support them where you can.
Once you've reached your target, you can't just forget the backers who made it happen for you. You've built a vibrant community, these are your future customers, your brand ambassadors, the foundation upon which you're going to build a successful, sustainable, scaleable business, so make sure you engage with them regularly. Thank them immediately, ensure they get their rewwards as soon as you can physically achieve that, and then keep in touch. Even if you didn't reached your target, your backers believed in you and will hopefully stay around to support your future plans.
It sounds a lot. It is a lot. But remember, the more you put in the more you get out. It's worth every second.