Females Lead the Way

Posted: Fri, 08 March 2013 by Cara

As a serial backer even before I began working for Bloom VC, I’ve seen a lot of projects but had to choose which I wanted to back as I didn’t have much spare cash. Projects which received my promises were engaging and created a personal connection, but up until recently, I hadn’t realised that the majority of these were female owned projects.

The more I think about it, the more I agree that the female owner influenced my decision to make a promise, because I felt that the women were more open, honest and willing to interact. Generally, women develop more intimate and close relationships, especially with other women, and I think this creates a natural advantage, because they are more comfortable with the personal engagement that drives a successful project.

Now I’m not trying to say women are better than men at crowdfunding, and I do believe anyone can be successful if they put in the effort. However, perhaps women are naturally better suited to running a crowdfunding campaign in comparison to seeking more traditional forms of finance. Rather than struggling with barriers to traditional funding (real or imagined), crowdfunding could be the first port of call for women who need funding for their ideas.

Our most successful projects have been run by women, and we want to see more of them! The great thing about crowdfunding is anyone can try it, and it goes some way to overcoming issues for females obtaining finance. With so much of the business world still dominated by men, it’s nice to see a platform where women can shine and become the role models for others to follow.

So girls, lead the way! We’re looking forward to you all submitting your wonderful ideas, who will be our next female success story?