An Olympic Lesson for Crowdfunding
Weren’t the Olympics Games Makers amazing? Volunteering for weeks, smiling all day every day, directing the crowds, posing for photos, sharing the fun and generally making sure everyone was happy.
There’s a lesson to be learned here!
We think crowdfunders all need their own Games Makers to help spread the word about their project - Project Makers.
Crowdfunding is hard work and running a campaign needs more than one person. Just as the Olympics looked to the crowd to help them deliver the Games, crowdfunders need to look to their own crowd to back them in the early stages.
You will need help to build your community of backers, to create a buzz around your project, to carry out all the tweeting and Facebooking, emailing and Linking-In. You need to share the project links with your own friends and family and social connections, engage their support and get them behind you.
So before you launch your project and go live on Bloom, have a think about who your “Project Makers” could be and ask them to help you. Give them a reason to support you and encourage them to step up and help out.
The power of the crowd – whether as Games Makers at the Olympics or Project Makers for your crowdfunding campaign – is what will make the difference between success and failure.