What Excites Me About Crowdfunding

Posted: Sun, 06 January 2013 by Cara

Bloom intern Cara Pleym tells us what excites her about crowdfunding.

Crowdfunding allows everyone to have an equal chance of raising the money they need, by giving the crowd the power to decide who they want to fund. No more business plans or financial statements – all you need to have is a great idea and sell it to the crowd!

If you’ve tried the banks and can’t get funding, crowdfunding could be the solution you are looking for. We don’t need to know your financial history, and you don’t need to pay back your funding. We can help you come up with cool unique rewards, and your backers will give you money in return for their chosen reward – it’s really that simple!

Even better, running your campaign gives you the chance to prove people like your idea, and you could pre-sell your products as rewards – which is proof you can take to the bank if you need additional funding.

With the explosive growth of social media, there are opportunities to engage and connect with a wide audience for a positive cause, building a strong community that will stay with you long after your project closes. Using social media gives your backers the chance to give you their feedback and helps create a loyal customer base which is invaluable for any business.

Don’t be put off if you don’t have a business idea, it can be for a community or social project, and we give every idea the same chance to succeed – after all, who knows what the crowd will go for? We’ve already had loads of different projects from funding a book, films, a laser machine, horse saddles and inventors prototypes, and we’re always looking for new exciting projects so don’t be afraid to jump in!

The generosity of strangers is truly humbling, and most of the backers on our site who promise a higher amount don’t even choose a reward, they just want to help someone out! We all relate better when people are being open and honest, so we make sure that comes across in the projects. It may seem strange, but we’ve even had skint students promising money just because they have connected on a personal level with one of the projects.

We love that we are helping people’s dreams come true – Mhairi from Bonnie Bling has been able to go full time in her thriving business and Polly from Cake Cetera has secured a national deal with Interflora to sell her gorgeous cupcake bouquets.

What’s your dream? Why not give crowdfunding a go and see if we can help make your dream a reality?

(Image courtesy of http://www.crowdsourcing.org)